2003s APG Creative Planning awards were sponsored by Maritz TRBI. Maritz TRBI needed a concept to highlight to the participants their sponsorship of the event. We developed the idea of a survival kit which would appear on each place setting. The kit contained all the vital elements needed to help the participants get through the evening, from sticking plasters to aspirin. G8 produced a booklet to playfully explain the relevance of each of these items.